Sharon Cruikshank, executive director of the New River Gorge CVB, addresses the crowd during the ceremony announcing the CVB's rebranding efforts.

Go Gorge!

The Oak Hill-based New River Gorge Convention and Visitors Bureau recently unveiled a new branding initiative.

During a luncheon at the J.W. & Hazel Ruby West Virginia Welcome Center of Boy Scouts of America at Glen Jean, officials discussed the new brand Go Gorge!, which they describe as “casual, adventurous, passionate, easygoing, inspirational and eclectic.”

The CVB unveiled a new logo, website and travel guide aimed at encouraging visitors and residents alike to continue to embrace the New River Gorge as the hub of outdoor recreation and adventure in West Virginia, either as a destination or a place to live.

The website and travel guide feature a host of outdoor activities, lodging, unique shopping experiences and outstanding dining, officials said.

The CVB’s new brand was developed in association with Digital Relativity, a Fayetteville-based agency dedicated to strengthening community in the New River Gorge. Among the Digital Relativity representatives in attendance last week were founder and CEO Pat Strader, creative director Abbey Fiorelli and director of account services Carrie Nesselrode.

“This new brand is the perfect combination of people and place,” Sharon Cruikshank, executive director of the New River Gorge CVB, said in a press release. “The New River Gorge is a unique collection of elements that touch the heart of everyone who experiences it, whether visiting or calling the gorge home.

“We’re excited by how well the new brand captures that feeling. We are confident those who experience the area will find their visit delivers on the promise made by the new brand.”

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According to a survey by Dean Runyon Associates, there were 780 jobs created based on tourism in Fayette County in 2017. Visitor spending in the county totaled $69.5 million that year, and industry earnings in the county totaled $18.8 million.

Top states visiting the region, officials point out, are West Virginia, Ohio, Pennsylvania, Virginia, Florida, New York, Maryland, North Carolina, Michigan and Illinois.

To check out the new initiative or get further information, visit

For more on Digital Relativity, visit

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